Released on: January 14, 2008, 8:56 pm

Press Release Author: 451 smart fortwo

Industry: Automotive

Press Release Summary: With smart USA preparing to launch the innovative 2008 smart
fortwo a website has been created for smart owners and enthusiasts to coincide with
the U.S. launch of smart. The 451s site offers a chance for site members to win a
smart.

Press Release Body: With smart USA preparing to launch the innovative 2008 smart
fortwo, and with an astounding 30,000 people showing an interest in the new vehicle
by putting down a $99 deposit on the already iconic vehicle, demand is high for the
efficient and unique automobile.

Because the smart really is a new concept to most Americans, a quick history of this
impressive auto can be helpful. The moniker smart actually is derived from the
acronym of Swatch Mercedes ART. The smart line was established in 1994 by Mercedes
and Swatch - indeed, the top of the line motor car company and the watch
manufacturer. Eventually, Swatch sold off its ownership interest to Mercedes.

The fact is that the correct way to spell the name of this automobile brand actually
is "smart" in all lowercase letters. The U.S. press has been struggling thus far
getting the spelling of the smart correct. It is also important to note that
calling it a "smart car" is actually incorrect - although a hard habit to break.
The reality is that you would not more call a Ford a Ford car than you should
reference a smart as a smart car. But, again, this is proving to be a hard trend to
bust.

More confusion has occurred in regard to the fortwo model name in the smart auto
line. The smart fortwo actually has seats for two ... hence the name "fortwo" (for
two).

At this juncture, the future of smart in the U.S. is up in the air. However, with
that understood, even before its official United States launch, smart has been voted
one of the 2008 Cars of the Year by Playboy Magazine. In addition, famous car
enthusiasts like Jay Leno have high regard for smart. In the end, smart likely is a
sign of a trend that is likely to continue. For example, there are other two seater
vehicles that are gaining in popularity the world over, including offerings from
Ferrari and Lamborghini.

With the U.S. official launch of smart, the vehicle has been further identified as a
451 smart fortwo. The 451 reference comes from the actual version number of the
esteemed vehicle. Prior to this designation (up until 2006) the reference number
was 450 when it came to smart.

A website has been created for smart owners and enthusiasts to coincide with the
U.S. launch of smart. The site offers a chance for site members to win a smart.
The site can be found at http://www.451s.com. The site also operates internationally
under the web addresses of 451s.us, 451s.ca, 451s.co.uk, and 451s.de.

"The launch of smart in the United States will mark a major turning point when it
comes to the automobile industry in North America. If you are interested in having
the chance to become the owner of this unique and iconic automobile, you need to
take the time to become a member of the 451 smart site," Stephen Noton, creator of
the 451 smart fortwo Owners & Enthusiasts site http://www.451s.com



Web Site: http://www.451s.com

Contact Details: 800 West El Camino Real #180, Mountain View, California, 94040,
1-650-240-4004